Ensign Yachts moves into the digital age as it expands, bringing brokers to you
Ensign Yachts will be leaving its office near the chandlery. It is, however, not leaving the RPAYC. Ensign is in discussions with RPAYC to enhance its relationship with the Club in other ways – more details to come! This is part of Ensign Yachts’ new strategic direction which will improve the way it interacts with Club members and the broader boating community across Australia.
Ensign Yachts has been at RPAYC for more than 5 years when Managing Director Andy Howden opened the office near the chandlery and joined the club as a member. Andy was joined by Kate Douglas and later, industry stalwart Ron Jacobs and club member Mark Hellyer. Joint Managing Director, Sean Rush joined the Ensign office at RPAYC when he teamed up with Andy to take over the Ensign Yachts Group a few months ago. Sean is a new Pittwater resident and is keen to join the club and develop the relationship between Ensign and RPAYC.
The progressive new strategic direction of Ensign Yachts (which is the exclusive dealer for a variety of premier brands including Bavaria Yachts, Nautitech Catamarans and Italia Yachts) will see it reducing retail footprint across Australia while developing maximum reach by branching out and expanding its presence in yacht clubs and marinas all around Australia and via its emerging digital platform.
Industry veteran, RPAYC member and Joint MD of Ensign, Andy Howden, commented: “As retail transitions to the digital environment we are getting ahead of the curve and interacting with our clients in a more modern and customer service-oriented way. We want to bring our brokers and our opportunities to the clients. We are finding it’s important our team is mobile and ever willing to meet clients where it suits them. More times than not that is at home, over a coffee or ‘on board’. We want to be where the boats and the boaties are, not anchored up to an office!”
Discussing opportunties with RPAYC, Joint MD of Ensign Yachts, Sean Rush said “We already enjoy industry leading coverage with a strong presence in Sydney, Melbourne, Gold Coast, Sunshine Coast and Perth and will be increasing our coverage across Australia with more sales professionals in additional strategic locations. We have recently hired 4 new Ensign sales ambassadors in the last 4 months increasing our team to more than 25.”
Keep an eye on future newsletters for more details of Ensign’s new strategic direction and its enhanced relationship with RPAYC.
Kate, Sean, Mark, Ron and Andy will continue to be present at the Club and in Club activities and are always available to assist members with their needs or inquiries. You can get more information about Ensign Yachts at www.ensignyachts.com.au or by calling 1300 609 900, or feel free to call your usual contact at Ensign.
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